Creative Lunacy Capabilities

The Creative Lunacy Team

2008-05-15T12:54:00.000-07:00

Chief Creative Officer Creative Lunacy is headed by one of America’s exciting creative talents, Juan Roberts.

Roberts has consulted on marketing, film making, design, fashion, branding strategies, faith focused events and live performances from Europe to Asia, from Miami to Vancouver. A by-product of Midwestern culture, Roberts became a nationally recognized award-winning artist by age 15, a producer/director in the emerging fashion industry by 17, a national editorial illustrator at 20 and one of America’s youngest Creative Directors by 25.

Since 1978 he’s directed top celebrities, collborated with world-class artisans, creative directed hundreds of TV commercials, written and produced over 10,000 award winning radio spots, created over 50,000 logos and lectured from Procter & Gamble to Hamburg on creativity, design and branding. Juan says, “Truthfully, I’m just getting started.” Never one to stand still, Juan is a masterful blend of creativity and business skills. His vision is simple: to be one of the hottest indy creative shops in the nation, competing for interesting projects and satisfying clients with solutions they not only like ... but they love.

The Virtual Team

FILM & VIDEO PRODUCTION
Martin
A former movie studio executive, now head of Martin Jones Films, he is a much sought after film producer and distributor for independent movies. His encyclopedic knowledge of the film making industry and decades of experience has benefitted numerous projects from music videos with Ice Cube to feature films with Anthony Hopkins, industrial shorts to commercials for DaimlerChrysler.

PHOTOGRAPHY
George
One of the top photographers in the world as head of MasterMind. A 25+ year veteran with a keen eye for the freshest approach to deliver images that effectively compete in the marketplace. He has shot commercial, editorial, set stills and faith-based location coverage for major productions as well.

WEB DESIGN & MUSIC
London
A brilliant Julliard impresario and music industry visionary. As chief of Bliss Tunes, London leads the LA marketplace with new technology and the convergence of creative interconnectivity. He jams on highly creative solutions with audio, video and web development.

EVENTS
Derrick
Founder of Favor International, his team has over 50 combined years of experience in live event production. His company is responsible for some of the top urban events in the nation. He is driven to deliver maximum value and impact for client’s products and services.

Full professional profiles are available upon request.

What We Do

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Consulting Services

DESIGN
- creative development of powerful images, graphics and compositions
- multi-media solutions with top artisans on the planet
- we produce elegant, effective and compelling visual palettes

BRANDING
- assessment & refinement of existing client brands
- development of new brand strategies and directions
- original ideation of projected brand directions
- research of brand acceptance to determine fluid market penetration
- strategic plans that promote interconnectivity between multiple distribution platforms
- maintain ongoing marketing relationships that actively advise, guide client decisions
- supervise market research and generation of Brand Perception Reports
- define global perspective on marketing influences for multi-national corporations

MARKETING
- creative development of content, campaigns & promotions for brands, events and services
- strategic execution of events and special initiatives
- publicity for in-market activities

TACTICS
- brand aesthetics -- logos, brochures, post cards, direct mail, identities, in-store signage
- print -- design, ads, collateral, post production supervision
- commercials -- film or video, pre thru post production, incl. storyboards
- web -- web or blog design, web architecture development, supervision
- radio -- copywriting, directing, voice over, production
- photography -- fashion, editorial, action, display, youth alternative
- CRM -- custom program development, b2b initiatives, employee incentive programs
- environmental graphics (signage) -- design, fabrication, installation, retail displays
- packaging -- consumables, hardlines, soft goods, cleaning, recreational foods and services

What We Go After

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Creative Lunacy is a proven creative resource that is an uncommon blend of seasoned experience, diverse talent, keen culture and market projections. We track global/national/regional trends that can alter the swagger of commerce, purchase behaviors and preferences. We know how, when and why to impact consumers from influencers to early adopters.

BUSINESS-TO-BUSINESS

- politics
- education

- healthcare
- human services
- financial services
- real estate

- military

CONSUMERS
- publishing

- small businesses

- creative professionals

- telecommunications
- entertainment
- dining out
- health & beauty aids
- fashion
- sports
- viral life
- healthcare
- automotive
- video games
- travel
- faith-based www.urban-christian.com

"As an 'ad man,' I used branding terms that became a jargon most folks don't understand, like QSR or Hard Goods. Well, now I seek to speak how my clients speak, in 'real' terms that accurately depict how they are spending their money on their brand." -- Juan

. . . and the beat goes on

Core Creative Competencies

2008-05-15T11:16:00.000-07:00

Mainstream
Creative Lunacy is a cross-platform marketing consultancy created to service a select clientele with global quality creativity and strategic marketing concepts. We bring world class talents, skills and a competitive enthusiasm to serve companies and organizations. We have assembled a virtual team, from around the world, using technology to benefit each client with powerful mainstream quality work.

CORE CREATIVE COMPETENCIES
- graphic design
- branding strategy
- photography / retouching

- directing

- voice over

Who We Serve

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Market Realization
Creative Lunacy recognizes that innovative design & branding is undergoing tremendous change. Desktop publishing and template creativity has lowered expectations of many clients that want work fast, easy and cheap.

While the industry may be populated with this mindset, we know there is still a need for design & branding beyond quickie creative services. Segments of the business community are becoming more expansive and savvy, in turn, the Creative Lunacy team gets jazzed about new challenges and reflects a diversity of budgets, insights and experiences for every client objective.

We are tenacious about elevating the nation’s design and branding metabolism and offering clean/fresh/engaging expressions of top shelf marketing services to a short list of discerning clients.

WHO WE SERVE
- book publishers

- marketing companies
- promotional agencies

- authors and start-up entrepreneurs

- artists, producers and other creative professionals
- public relations firms
- boutique creative shops
- independent business owners

- advertising agencies
- creative/marketing depts. of manufacturers
- magazines & newspapers
- faith-based & community organizations

Backstory

2008-05-14T23:45:00.000-07:00

In over 25 years at the top levels of creative services, Juan Roberts’ work has garnered over $50 Billion in marketshare and volume for A-list clients, including Fortune 100 corporations, small and medium sized companies and faith-based organizations.

That was as a jet-setting advertising executive . . . now he is independent.